Average job value

What a typical job is worth to you, before costs.

Missed calls per week

Calls that ring out or hit voicemail while you're on the tools, driving, or after hours.

Callers who ring the next trade

Of the callers you miss, how many give up and phone a competitor instead of trying again.

Your close rate when you do quote

Of the enquiries you actually get to speak to, roughly how many turn into paid jobs.

What's walking out the door

Revenue lost per year

$37,440

Capturing just half of these pays for itself many times over.

Jobs lost / month

5.2

Revenue lost / month

$3,120

5 missed calls a week × 60% who move on × 40% close rate × $600 average job = $720 a week, × 4.33 weeks in a month = $3,120 a month.

These numbers are conservative. The estimate counts only the callers who give up entirely - it assumes the rest come back to you at full value. It ignores repeat work, referrals from those jobs, and the after-hours calls most owners never see in their missed-call log. No hidden multipliers or invented industry averages: every figure comes from what you set above.

How the maths works

One honest line, no black box:

Missed calls per week × % who ring the next trade × your close rate × average job value = revenue lost per week. Monthly is weekly × 4.33; yearly is weekly × 52.

Every input is yours. We don't quote studies or bolt on "typical tradie" averages - if a number looks off, slide it until it matches your business and the result moves with it.

Rounded, not fake-precise. Dollar figures round to the nearest dollar and jobs to one decimal, because this is a sanity check, not an invoice.

What does a missed call actually cost your business?

How the maths works

Now make that number someone else's problem

How the maths works

Now make that number someone else's problem

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